PPC is one of the leading online marketing tool. It is an in-depth process which calls for high level of research and analysis. My service leads to more traffic within a very short span which can lead to improvement in the overall performance.
Pay-per-click is an online advertising pattern that is used to direct traffic to the website. The advertiser has to pay to the publisher (website owner) when the ad is clicked by the users. It is simply connected to search engines like Google, Bing, etc. More traffic on the website leads to more leads which gets converted to more sales.
The types of PPC services offered are:
- Search Advertising
- Display Advertising
- Social Media Advertising
- Google Shopping Ads
- Mobile Advertising
The inclusions of all these services are as follows:
Selection of Appropriate Keywords:
It is important to choose the appropriate keywords that will help create traffic towards the website. The discovery of those keywords require a lot of research and analysis.
Ad Text Creation:
When any ad is displayed, it consists of text too. It is a combination of text and image. The content written has to be very brief yet showcase the meaning. Thus, ad text is vital.
Optimizing Landing Pages:
Increase in the views of landing pages invites the viewers to the website which ultimately leads to higher traffic. Thus boosting the landing pages also plays an important role.
The bid will be placed only on those keywords that are sure to give great Return on Investment. Also, all bids are analyzed regularly emphasizing the most targeted keywords.
Conversion of Leads:
Any lead generated through the website is served in such a way that they would be convinced to use the service thereby leading to higher sales.
Monitoring and Reporting:
All the services that are a part of PPC are monitored on a regular basis and proper analysis is also done in terms of Return. In case any lags found, an alternative is found and applied. And lastly regular reporting is also done.